X is making an attempt to compete with video-centric platforms like TikTok.
X is making an attempt to nudge its customers to submit extra unique movies on the app fairly than repost widespread clips from elsewhere. In service of that, the platform has added a video editor to its iOS app.
Nikita Bier, X’s head of product, famous that the editor and recorder instrument consists of an possibility so as to add overlay captions in a number of languages with a custom-made look. There is a inexperienced display screen function as properly.
Right now we’re launching a model new Video Editor and Recorder within the iOS app.
This consists of some long-awaited options:
• Overlay captions in a number of languages and customise their look
• Inexperienced Display screen—Add customized backgrounds utilizing posts or photographs out of your digicam rollOne among… pic.twitter.com/d9gNKqpTTw
— Nikita Bier (@nikitabier) July 6, 2026
“One among our greatest priorities is to provide creators the instruments to create unique content material & reward these creators,” Bier wrote in a submit on X. “We have now loads extra updates coming to the video editor within the coming weeks.” TechCrunch identified that X is forex rebuilding its Android app, nevertheless it appears seemingly the video editor can be obtainable there too.
The video editor follows on different updates that point out X is making an attempt to chase the tails of TikTok and different video-focused apps. Final month, it added a video response perform and it simply put aside $1 million in payouts for dwell video streamers.
Again in April, Bier stated X reduces the visibility of reposts and content material from different platforms. “I like to recommend recording unique movies with your individual voice over,” Bier wrote in a reply to 1 consumer. “We wish web new content material on the app.”
Whereas X is actually hoping to raised compete with video-centric platforms, there’s one other aspect to this. Having extra unique video content material on the platform will assist gas the likes of Grok, which trains itself on public content material on X.
