Jason Draizin thinks wedding ceremony flowers have turn out to be manner too costly — and he needs Blooms USA to vary that.
Wedding ceremony season has mainly became its personal financial system. Roughly 2 million American {couples} obtained married in 2025, spending a median of $34,000 on the celebration and fueling a $100 billion trade. Flowers alone can value {couples} hundreds earlier than a single visitor even sits down for dinner.
Article continues beneath commercial
Jason Draizin thinks there’s a greater manner, and Blooms USA is how he is planning to show it.
“There is not any cause a marriage bouquet ought to value 5 hundred {dollars} when the flowers in it got here in on the identical truck as those on the grocery retailer down the street,” the self-made entrepreneur mentioned. “That is the mathematics we wish to flip.”
Draizin took over the Miami-based wholesale floral firm earlier this 12 months. Blooms USA already provides fresh-cut flowers to supermarkets and retailers throughout the nation by a worldwide community of growers. Now he needs to level that very same pipeline straight on the 2026 wedding ceremony season.
Article continues beneath commercial
Miami offers him a head begin. Town is without doubt one of the nation’s largest gateways for imported flowers and a fast-growing hotspot for vacation spot weddings, notably amongst {couples} flying in from throughout Latin America and the Caribbean.
“Being near each the provision and the demand modifications all the things,” Draizin mentioned. “The sooner flowers transfer, the brisker they’re, the much less cash will get burned on logistics, and the simpler it turns into to maintain costs cheap.”
Article continues beneath commercial
The timing additionally traces up with what {couples} are coping with proper now. The Knot’s 2026 Actual Weddings Examine discovered that the financial system affected wedding ceremony plans for 85% of {couples}, and a separate survey from the positioning discovered that 53% of engaged {couples} mentioned tariffs had impacted their planning or decision-making. That issues in flowers, the place greater than 80% of the contemporary blooms bought within the U.S. are imported, and prices can transfer quick by the provision chain.
For Draizin, the purpose is to maintain these pressures from touchdown on the individuals strolling down the aisle. “They’re doing all the things proper. They’re saving, they’re planning forward, they’re making actual sacrifices to place collectively the day they need,” he mentioned. “The flowers should not be the half that will get in the best way of any of that.”
Wedding ceremony season is already ramping up, and Draizin says Blooms USA’s first main push into the market is just getting began.
