After testing the function for the final six months or so, Netflix mentioned it’ll convey vertical movies to its cellular app someday later in 2026, TechCrunch reported. To date, the function has been used to point out clips selling Netflix movies and TV exhibits, letting you swipe to maneuver to the following one à la TikTok or YouTube Shorts.
Going ahead, although, it may additionally function a promotion device for brand spanking new sorts of packages. “You possibly can think about us bringing extra clips primarily based on new content material varieties, like video podcasts,” co-CEO Greg Peters mentioned in an earnings name.
That was one other topic of dialogue, as Netflix is taking over YouTube with new video podcasts. The corporate debuted the primary of these originals final week, together with exhibits from sports activities commentator Michael Irvin and comic Peter Davidson. It’s additionally providing internet hosting content material just like the Invoice Simmons Podcast and different exhibits from The Ringer.
Regardless of growing competitors from YouTube and different social media networks, Netflix is doing all proper. In 2025, the corporate noticed $45.2 billion income together with $1.5 billion in advert {dollars} from its decrease tier subscriptions. The streamer counted 325 million paid subscribers around the globe on the finish of final 12 months.
