X is rolling out a brand new function referred to as “Starterpacks” to all customers within the coming weeks, the corporate’s head of product has introduced. It’s made up of compilations of accounts new customers can comply with primarily based on their pursuits. If that sounds acquainted, it’s as a result of Bluesky launched a really comparable function that’s additionally referred to as “starter packs” again in 2024. Bluesky permits atypical customers to curate their very own packs so long as each doesn’t exceed 50 accounts. They will then share these lists broadly on the platform or immediately with new customers through QR code. X, alternatively, compiled and curated its personal lists.
In his announcement, X head of product Nikita Bier stated the corporate “scoured the world for the highest posters in each area of interest and nation.” X then compiled them into Starterpacks “to assist new customers discover one of the best accounts — huge or small — for his or her pursuits.” Earlier than X introduced its personal tackle the function, different social media companies had already launched their clones of Bluesky’s software. Threads’ model, which rolled out in late 2024, places collections of really useful profiles as strategies within the feeds of latest customers. Mastodon launched its personal in 2025, which provides current customers the liberty to decide on whether or not they can or can’t be included within the lists.
