All of us face a second of indecision sooner or later in our lives. Whether or not it’s deciding on the proper pair of footwear, selecting a profession path, or selecting a dinner menu, too many choices can go away us paralyzed with doubt. That is one thing I realized from a story of a profitable shoe salesman, and it’s a lesson that may be utilized to many features of life. The secret to creating higher choices, in keeping with the salesperson, is surprisingly easy: “Two, not three.“
The Energy of Limiting Your Selections
The idea behind “two, not three” revolves round the concept that people are wired to really feel overwhelmed when offered with too many decisions. The salesperson defined that when clients stroll into his retailer, he solely exhibits them two pairs of footwear. In the event that they ask for an additional choice, he’ll present it—however at the price of eradicating one of many unique choices. This observe forces clients to decide between simply two pairs as an alternative of turning into overwhelmed by limitless decisions.
However why does this technique work so properly?
If you restrict your choices, you create a extra targeted decision-making course of. Having too many decisions can set off one thing known as “resolution fatigue.” It’s the psychological phenomenon the place, after making a number of choices, we change into mentally exhausted and unable to make good decisions. For this reason many individuals typically go away a retailer with out shopping for something when confronted with too many choices. They’re just too worn out to determine.
Making use of “Two, Not Three” in On a regular basis Life

The precept of limiting your decisions isn’t simply helpful in retail or gross sales. It may be utilized to any scenario the place you’re feeling caught between a number of choices. By narrowing down your decisions, you cut back the complexity of the choice and might make a extra assured, faster selection. Let’s have a look at just a few examples:
- Profession Selections: As a substitute of feeling overwhelmed by each attainable job or profession path, slender your focus to 2 fields or roles that genuinely excite you. This lets you weigh the professionals and cons of every extra clearly and decide primarily based on what actually aligns together with your values and targets.
- Life’s Massive Moments: Whether or not it’s shopping for a home, getting married, or shifting to a brand new metropolis, the extra choices you will have, the extra daunting the choice turns into. Limiting your decisions might help you concentrate on the necessities, making your resolution much less in regards to the limitless prospects and extra about what feels proper.
- Small On a regular basis Selections: Even easy choices, like selecting what to eat or what garments to put on, can change into exhausting when there are too many choices. Attempt limiting your decisions to simply two or three choices. You’ll be shocked at how a lot faster and simpler it’s to make choices with out overthinking.
The Science Behind Limiting Your Selections
Researchers have lengthy studied how an overload of choices impacts our decision-making course of. A research by psychologist Barry Schwartz in his e-book The Paradox of Selection reveals that when persons are confronted with too many choices, they expertise larger ranges of dissatisfaction. We find yourself questioning whether or not we made the precise selection, even when the choice we picked was completely fantastic.
If you restrict your decisions, you simplify your mind’s workload and make the decision-making course of simpler. Fewer decisions imply much less psychological pressure, which results in extra satisfaction and higher outcomes.
Why This Works for You
Limiting your decisions isn’t about proscribing your self, it’s about simplifying. By slicing down on the choices, you concentrate on a very powerful decisions—those who align together with your values, wants, and preferences. In actual fact, lowering your choices can enhance your happiness as a result of it helps eradicate the overwhelming emotions of selection overload and indecision.
Subsequent time you’re caught between a number of decisions, strive making use of the “two, not three” rule. Whether or not you’re looking for footwear, planning your future, or making small each day choices, you’ll seemingly discover that this strategy makes the method a lot simpler and extra fulfilling.
Conclusion

In a world with limitless prospects, it may be simple to fall into the entice of overthinking and indecision. Nonetheless, by limiting your decisions to 2, you may cut back the stress and make higher, extra assured choices. Keep in mind the lesson from the shoe salesman: “Two, not three.” By embracing this precept in your life, you may make choices sooner, with much less stress, and higher satisfaction.
Often Requested Questions (FAQs):
Limiting your decisions refers to narrowing down choices to only a few, making the decision-making course of less complicated and fewer overwhelming.
Having too many decisions can result in resolution fatigue, making it tougher to decide and leading to dissatisfaction together with your remaining selection.
Limiting decisions reduces the psychological pressure of weighing a number of choices, permitting you to focus on a very powerful ones and make faster, extra assured choices.
Sure! Whether or not it’s a significant life resolution or one thing so simple as selecting a meal, limiting your choices to 2 might help simplify the method.
You may restrict your choices when selecting what to put on, deciding on a restaurant, and even selecting a trip vacation spot by narrowing it down to simply two viable choices.
Decreasing the variety of decisions it’s a must to make lowers stress and helps you focus on probably the most significant choices, resulting in higher satisfaction.