TikTok’s newly fashioned US entity is off to a really bumpy begin. Because the app continues to face technical points affecting the advice algorithm, view counts and different options, TikTok can be seeing a wave of annoyed customers uninstalling it, in keeping with new information.
Analytics agency Sensor Tower, which tracks downloads and different app store-related metrics, instructed CNBC that there was a 150 % rise in uninstalls of the TikTok app in the USA in contrast with the final three months. TikTok has blamed an influence outage at a knowledge heart for inflicting points, however hasn’t mentioned when customers can count on a repair or defined how an influence outage may very well be liable for nuking customers’ video views or drastically altering their advice algorithm.
On the similar time, an unbiased app referred to as UpScrolled has seen a surge in curiosity over the previous couple of days. The app is at present the ninth most-downloaded app within the US App Retailer and the second hottest social app (Meta’s Threads is at present within the primary spot for social apps). The app has additionally reached the highest 5 within the UK and Australian app shops. In the USA, its sudden recognition appears to be carefully tied to latest modifications at TikTok.
UpScrolled has seen 41,000 complete downloads between Thursday (the day the US three way partnership was formalized) and Saturday, in keeping with estimates from App Figures. The app, which was first launched final June, has been downloaded about 140,000 occasions between Apple and Google’s app shops, in keeping with App Figures. Previous to final Thursday, the app was averaging lower than 500 downloads a day, in keeping with the corporate. The fast enhance in downloads has apparently triggered some points for the corporate which requested customers to “bear with us” on Monday.
Created by an Australian developer, UpScrolled seems to be a bit like Instagram. Customers can share photographs and shortform movies. The app defaults to a chronological “following” feed, although it does additionally advocate content material to customers. The app is “privately funded by its founder, Issam Hijazi, along with a small group of particular person buyers who share our mission and values,” in keeping with an FAQ on UpScrolled’s web site. It at present has no advertisements, although the corporate says it “most likely” will sooner or later.
This is not the primary time turmoil at TikTok has benefitted a beforehand little-known app. Chinese language app RedNote briefly grew to become the highest app in the USA early final 12 months as TikTok confronted a possible ban. RedNote’s recognition proved to be short-lived, although, because the 2025 TikTok “ban” ended up lasting solely a few hours.
However with new house owners at TikTok and rising frustration over technical points with the app, there may very well be a chance for a brand new shortform video service that is not managed by an enormous company. And that is what UpScrolled appears to be betting on. “Too typically, customers are left unsure about whether or not their voices can be heard or quietly suppressed,” the corporate writes on its web site. “UpScrolled modifications that by making certain each publish has a good likelihood to be seen, creating an setting that’s genuine, unfiltered, and equitable for all.”
