Sony’s CES 2026 press convention is simply days away, however this yr has a twist: As an alternative of an outline of Sony’s electronics, online game and Hollywood studio plans for the brand new yr, the presser will apparently have a extra slender focus: electrical automobiles. That is as a result of the normal end-of-press-day slot is not simply Sony, however relatively Sony Honda Mobility — the three way partnership answerable for the Afeela 1 electrical automobile that has been showcased at CES for the higher a part of a decade. This yr, nonetheless, we’ll additionally apparently get to see a an all-new idea mannequin on the occasion, too.
Methods to watch the Sony Afeela CES 2026 press convention
The occasion will probably be streamed reside from Las Vegas on Monday, January 5 at 8PM ET through the Afeela official YouTube channel. (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Sony Afeela at CES
What’s now the Afeela 1 has been proven in numerous incarnations since CES 2020, the place it was initially introduced as Imaginative and prescient-S. However so many extra essential particulars had been confirmed up to now couple of years, together with the value, which begins at a staggering $89,900. Nonetheless, the sooner impressions had been lower than spectacular, and as of CES 2025, that thought stays the identical. Engadget’s automotive skilled Tim Stevens mentioned earlier this yr that the EV “seems like a PlayStation 4 within the PS5 period,” and that “the automobile misplaced what little attention-grabbing styling it had whereas sticking true to some specs that sounded good 5 years in the past.” Ouch.
However the Afeela 1 will not be the one car on show. Its CES sales space will showcase “a number of Afeela 1 pre-production automobiles in a number of coloration variations, alongside a brand new Afeela idea mannequin,” Sony Honda Mobility mentioned in a press launch.
We’re hoping to listen to about what’s new and improved at CES 2026, and we’re additionally excited to see its latest idea mannequin. And between sales space shows and press releases, we’re hoping we’ll get to see not less than a number of new Sony Electronics merchandise on the docket for 2026, too.
