Cease me if you happen to’ve heard this earlier than: Meta has a brand new program to lure prime creator expertise to Fb and it comes with hefty bonus funds. The corporate is launching a brand new initiative aimed toward standard creators who have already got giant followings on TikTok, YouTube or Instagram and providing them bonuses as much as $3,000 a month only for posting on Fb.
Meta’s aim is to lure extra prime expertise to its Content material Monetization program, which pays creators primarily based on views and different engagement metrics throughout Tales, Reels and posts. The brand new bonuses will likely be a part of an initiative Meta has dubbed “Creator Quick Monitor,” which is supposed to make the onboarding course of simpler — and extra engaging — to Fb newcomers.
Beneath the brand new “Quick Monitor” program, Meta is providing month-to-month bonuses of $1,000 to creators who’ve at the very least 100,000 followers on one other platform and $3,000 for people who have one million or extra. Creators who be part of might want to publish a minimal variety of occasions per thirty days to earn the bonuses, however aren’t required to fulfill engagement targets or publish unique content material to earn. Additionally they aren’t require to publish video content material as Fb additionally reward textual content and picture posts, in addition to Tales.
That will sound like a fairly whole lot (it’s), but it surely’s additionally a restricted one. The quick monitor bonuses will solely final for 3 months. Creators ought to consider the bonuses as cost “for the effort of beginning on a brand new platform,” not the central a part of this system, Meta’s VP of Product for Creators, Yair Livne, tells Engadget. “Our hope is that inside a number of months … the earnings that you simply see from Fb Content material Monetization will turn into the extra necessary factor.” He additionally notes that Meta will enhance the attain of creators it fast-tracks, which ought to assist them velocity up their incomes potential.
It’s miles from the primary time Fb has sought to lure large names with large checks. It promised publishers large payouts when it launched Fb Watch practically a decade in the past. It as soon as courted recreation streamers for its (now defunct) Twitch competitor. A 12 months after launching Reels to tackle TikTok, it invested $1 billion in a bonus program that supplied creators as a lot as $35,000 a month solely to tug the plug in 2023.
Livne acknowledged that it “took us a very long time to search out our path” to a extra sustainable creator program. “We do not have a pool construction so you are not competing with different creators for {dollars}. It actually is predicated in your efficiency.”
There are already indicators that the Fb Content material Monetization program, which it launched within the fall of 2024, is working — at the very least for some. Meta says it paid Fb creators practically $3 billion in 2025, a brand new excessive for the social community. Creators have additionally reported that the brand new streamlined program is paying off.
One political information creator informed the publication Chaotic Period that they made $250,000 from Fb in January alone. Publishers informed Digiday final 12 months that they anticipated to make “between six and 7 figures” in 2025 because of this system. There are quite a few current posts in Reddit’s r/passiveincome discussion board the place customers report making 5 figures a month from this system, which continues to be invitation solely.
Livne agrees that Fb’s monetization program has been one thing of a “properly stored secret” within the creator neighborhood. “We’re attempting to make it much less properly stored and fewer of a secret.”
Are you in Fb’s Content material Monetization Program, Creator Quick Monitor or one other creator program at Meta? You’ll be able to attain Karissa by electronic mail, on X, Bluesky, Threads, or ship a message to @karissabe.51 to talk confidentially on Sign.
