Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges, AI assistants and rolling robots. However for CES 2026, the corporate is switching issues up a bit: As a substitute of its longtime noon Monday press convention, the Korean large will take the lead of the present with a Sunday night time presentation.
Over the previous few weeks, Samsung has been dropping hints about what’s on the agenda, however what we’re actually hoping to see is an replace on the Ballie robotic — a star of earlier CES shows that ostensibly missed its beforehand promised 2025 launch date.
Learn how to watch Samsung’s “The First Look” presentation at CES 2026
The occasion will stream dwell from the Wynn Lodge in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you possibly can watch through the Samsung Newsroom, Samsung Electronics’ official YouTube channel or through Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Samsung at CES 2026
Keynote speaker TM Roh, the CEO of Samsung’s System eXperience (DX) Division, will focus on the corporate’s plans for the brand new 12 months and past, which can (in fact) embrace “new AI-driven buyer experiences,” the corporate mentioned in a press launch. As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Govt Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming 12 months.”
However in the event you’re on the lookout for extra specifics, Samsung is following its “Introduction calendar” strategy to early CES bulletins, with new press releases dropping practically day-after-day. To this point, we all know that — like rivals LG and Hisense — the corporate will likely be providing particulars on a line of micro RGB TVs (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls Bespoke AI. Samsung can even show its two latest audio system, Music Studio 5 and seven, at CES this 12 months. Moreover, it’s going to debut its newest Freestyle+ moveable projector.
Simply earlier than the vacations, Samsung additionally unveiled a slew of recent gaming screens, however most spectacular is the Odyssey gaming monitor. It boasts a 32-inch 6K display screen and has glasses-free 3D. It is possible we may see this at CES, together with different fashions just like the 27-inch Odyssey G6 and the Odyssey G8 fashions.
Samsung will possible proceed to map out its CES plans in better element because the January 4 occasion approaches, so we’ll maintain updating this story because it does.
