Throughout Disney’s newest earnings name, CEO Bob Iger spoke about subsequent steps for the Disney+ streaming service, and he famous that the leisure big has had “productive conversations” with potential AI companions. In keeping with The Hollywood Reporter, Disney+ may quickly play host to user-generated short-form AI movies.
“The opposite factor that we’re actually enthusiastic about, that AI goes to present us the power to do, is to supply customers of Disney+ with a way more engaged expertise, together with the power for them to create user-generated content material and to eat consumer generated content material — largely short-form — from others,” Iger stated. He didn’t specify which firms Disney has been in talks with or supply any significantly timeline for the arrival of gen-AI options.
There are already a bunch of how for folks to make and share AI slop movies, so this is not a brand new idea he is touting. However it’s a shocking course for Disney, which has lengthy been hawkish about defending each its picture and its IP. The corporate has already made authorized strikes towards a number of totally different AI platforms, together with a stop and desist despatched to Character.AI and copyright infringement lawsuits towards Midjourney and Hailuo. Iger stated he hoped any partnership would “mirror our want to guard the IP,” and it will nearly actually be a profitable deal for Disney. However even throughout the confines of its personal platform, that is nonetheless fairly an about-face for the corporate to now encourage gen-AI creations of acquainted characters.
