The film business has been in a tailspin for years, with many individuals foregoing the theatrical expertise in favor of watching movies at residence. I get it. Going to the films may be costly and, let’s face it, coping with different folks may be annoying (it’s been 10 years and I’m nonetheless mad about these youngsters who wouldn’t cease laughing right through my first viewing of The Witch). However there’s nothing fairly like going to a theater and getting misplaced in a terrific movie for a few hours. As well as, large-scale codecs are rising in reputation and theater chains try to accommodate moviegoers.
Cinemark is putting in extra IMAX screens, together with ones that assist 70mm movie projection. The corporate is including such screens to its places in Woodridge, Illinois (a suburb of Chicago); Colorado Springs, Colorado; and Rochester, New York. It’s additionally including 4 IMAX with Laser techniques — a 4K laser providing — to different places within the US within the coming months. It’s upgrading its different 12 IMAX screens throughout the Americas with that tech too.
In response to Selection, Cinemark plans to have the brand new IMAX 70mm movie screens arrange by July 17, 2026. That’s the discharge date for Christopher Nolan’s subsequent movie, The Odyssey, which is the primary theatrical launch to be shot totally in IMAX. Because it stands, solely 30 film theaters on the planet can display movies in IMAX 70mm, which is Nolan’s most popular format.
IMAX is proving widespread with cinemagoers who’re in search of a large-format expertise that may be not possible at residence (no less than not with out an obscene non-public display). Certainly, many IMAX 70mm screenings of The Odyssey offered out a 12 months prematurely.
IMAX 70mm isn’t the one format with restricted availability that’s drawing audiences to theaters. Paul Thomas Anderson’s One Battle After One other is the primary film in 60 years to be projected within the VistaVision format, however solely at a number of places. The movie is at present being screened in IMAX 70mm in some cinemas too.


