ASUS seems to be shifting its enterprise operations away from smartphones. In accordance with translations of latest quotes from Chairman Jonney Shih, the corporate doesn’t plan to launch new cellphone fashions sooner or later. The chairman didn’t affirm whether or not smartphones can be fully phased out, however he did acknowledge that risk. No matter path ASUS takes, its current telephones will proceed to obtain software program updates and guarantee help. Shih prompt that its future plans might embody a shift into AI-related initiatives resembling robotics or smartglasses.
Earlier stories hinted that ASUS wouldn’t introduce any smartphones in 2026, however Shih’s latest feedback point out that the pause might stretch longer than a yr. We have reached out to ASUS for added remark and can replace if the corporate shares any additional info.
ASUS had loads of different updates rising from CES at first of the month unrelated to smartphones, resembling dual-screen laptops and a pair of gaming smartglasses. So if it does resolve to depart that product section, there’ll nonetheless be different ASUS-branded gear in the marketplace.
