The insurance coverage business in Africa has confronted important challenges previously decade. From the financial disruptions of Covid-19 to rising climate-related disasters like floods, and droughts; insurers have been compelled to adapt sooner than ever. On the identical time, the sector is present process transformation fueled by regulatory reforms, fintech disruption, and a surge in client demand for digital-first providers.
In line with Deloitte’s Africa Insurance coverage Outlook, many carriers have embraced innovation, enhancing claims processing, increasing monetary inclusion, and investing in expertise to stay aggressive. Nonetheless, the longer term presents even better hurdles—local weather dangers, affordability considerations, and rising demand for transparency.
To highlight the leaders shaping Africa’s insurance coverage panorama, Motivation Africa partnered with regional market researchers to compile the High 10 Finest Insurance coverage Firms in Africa You Can Belief (2025).
Our rating is predicated on surveys of over 12,000 policyholders throughout 15 African nations. Respondents shared their satisfaction and willingness to advocate their insurer. Every supplier was rated on:
- Customer support & claims processing
- Affordability and worth
- Transparency & belief
- Digital providers & accessibility
- Agent professionalism and steerage
Listed here are the outcomes of the highest 10 Insurance coverage Firms in Africa, 2025
High 10 Insurance coverage Firms in Africa, 2025
| Rank | Firm | Claims Pace ⭐⭐⭐⭐⭐ | Digital Providers ⭐⭐⭐⭐⭐ | Affordability Rating ⭐⭐⭐⭐⭐ | Buyer Belief Index ⭐⭐⭐⭐⭐ |
|---|---|---|---|---|---|
| 1 | Sanlam (South Africa) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| 2 | AXA Mansard (Nigeria) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ |
| 3 | Previous Mutual (South Africa, Pan-African) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 4 | Jubilee Insurance coverage (Kenya) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 5 | Leadway Assurance (Nigeria | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 6 | Hollard Insurance coverage (South Africa | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 7 | UAP Previous Mutual (Uganda, East Africa) | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 8 | GA Insurance coverage (Kenya, Tanzania, Uganda) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 9 | Wafa Assurance (Morocco) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 10 | Enterprise Group (Ghana) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
1. Sanlam (South Africa)
Based in 1918, Sanlam has grown into one in every of Africa’s most influential monetary providers teams, providing life, basic, well being, and investment-linked insurance coverage merchandise throughout greater than 30 nations.
Buyer Notion: Policyholders worth Sanlam’s robust monetary backing and reliability. It ranks highest for digital providers and buyer steerage, particularly in retirement planning.
2. AXA Mansard Insurance coverage (Nigeria)
A subsidiary of AXA Group, AXA Mansard provides well being, auto, life, and investment-linked insurance coverage merchandise. It has turn out to be a number one participant in Nigeria’s aggressive market.
Buyer Notion: Shoppers spotlight AXA Mansard’s affordability, digital integration, and fast turnaround on medical insurance claims.
3. Previous Mutual (South Africa, Pan-African)
With over 175 years of historical past, Previous Mutual is a family identify in Africa’s insurance coverage business. Its presence stretches throughout South, East, and West Africa, protecting life, well being, and funding merchandise.
Buyer Notion: Prospects belief Previous Mutual’s legacy and constant claims settlement. Many see it because the “most secure wager” by way of monetary stability.
4. Jubilee Insurance coverage (Kenya, East Africa)
Based in 1937, Jubilee Insurance coverage is the most important insurer in East Africa, with operations in Kenya, Uganda, Tanzania, Burundi, and Mauritius.
Buyer Notion: Extremely rated for its well being and microinsurance choices, Jubilee is trusted by households and SMEs. Prospects significantly recognize its claims effectivity.
5. Leadway Assurance (Nigeria)
Established in 1970, Leadway Assurance is one in every of Nigeria’s strongest indigenous insurers. It covers basic, life, and microinsurance, in addition to annuities.
Buyer Notion: Identified for clear claims dealing with, Leadway is commonly praised for affordability and easy, accessible insurance policies.
6. Hollard Insurance coverage (South Africa & Past)
Hollard is South Africa’s largest privately-owned insurance coverage group, increasing into Mozambique, Namibia, and Botswana. It covers short-term, life, and company insurance coverage.
Buyer Notion: Prospects describe Hollard as approachable and modern. Its concentrate on customer-first options has earned robust loyalty
7. UAP Previous Mutual (Uganda, East Africa)
UAP Previous Mutual is a number one insurer in East Africa, with robust operations in Kenya, Uganda, Tanzania, Rwanda, and South Sudan. It provides well being, life, basic insurance coverage, and funding options.
Buyer Notion: Prospects reward UAP Previous Mutual for reasonably priced well being plans, environment friendly claims settlement, and powerful regional presence, making it a family identify in East Africa.
8. GA Insurance coverage (Kenya, Tanzania, Uganda)
GA Insurance coverage has constructed a powerful status in East Africa for basic, medical, and specialty insurance coverage, significantly serving SMEs and mid-sized companies.
Buyer Notion: Policyholders like GA’s responsiveness and honest pricing, particularly for well being protection and SME enterprise safety.
9. Wafa Assurance (Morocco)
Primarily based in Casablanca, Wafa Assurance is Morocco’s largest insurer and one of many main gamers in North Africa. It gives life, well being, auto, and company insurance coverage, with robust market dominance and monetary stability.
Buyer Notion: Shoppers worth Wafa Assurance for its reliability, vast department community, and powerful buyer help, particularly in well being and auto insurance coverage.
10. Enterprise Group (Ghana)
Enterprise Group is Ghana’s main insurance coverage and monetary providers model, providing life, well being, pensions, and basic insurance coverage options. With a legacy that spans a long time, the corporate has expanded its footprint past Ghana, making it a trusted identify in West Africa’s insurance coverage business. Enterprise Group can also be acknowledged for its robust governance, customer-focused innovation, and constant monetary efficiency.
Buyer Notion: Policyholders recognize Enterprise Group’s professionalism, environment friendly claims course of, and neighborhood engagement. The model is broadly seen as dependable, forward-looking, and deeply rooted in Ghanaian values of belief and repair
Last Ideas
The African insurance coverage market is on a progress trajectory, fueled by expertise, rising center courses, and rising consciousness of economic safety. The businesses on this checklist have demonstrated not solely robust monetary efficiency but in addition a dedication to buyer belief, innovation, and inclusivity. At Motivation Africa, we imagine these High 10 Insurance coverage Firms in Africa, 2025 symbolize one of the best of Africa’s resilience and reliability. They’re greater than insurers—they’re trusted companions for safeguarding the way forward for tens of millions throughout the continent
