If Apple sticks to its typical schedule, we should always see the corporate reveal its newest lineup of smartphones: the iPhone 17 fashions. The brand new fashions will come outfitted with the newest iOS 26 options preinstalled, together with no matter further options Apple reveals on the launch occasion. However since we nonetheless have to attend a couple of weeks (presumably) till the iPhone occasion, we are able to no less than speculate what the brand new telephones will appear like. As with most unreleased iPhone fashions, rumors and leaks have trickled in in regards to the {hardware} aspect forward of the official introduction. This is what we’re anticipating and what we are able to moderately assume we’ll get from Cupertino in September.
How a lot will the iPhone 17 value?
Apple’s introduced plan to broaden US-based manufacturing companions appears to provide it no less than some shielding from the steepest Trump administration tariffs which have already triggered value will increase on all the things from Change consoles to high-end cameras to Sonos audio system. However on condition that President Trump’s commerce insurance policies can change from week to week, and Apple’s persevering with reliance on Asia-based provide chains, value shocks stay an ongoing risk. The larger query is: Will Apple soak up any larger prices, or go them on to customers?
If costs do creep up, Apple could select to pair it with an “improve.” Contemplate this latest rumor posted by MacRumors from a leaker generally known as “On the spot Digital,” suggesting that the default storage of the iPhone 17 line could begin at 256GB, doubling the present 128GB baseline. Whereas that could possibly be accompanied by a value enhance of $50, Apple may no less than pitch it as a “higher worth.” That stated, the corporate doubled the default RAM of its Mac computer systems from 8GB to 16GB at no additional value in 2024 — however that was earlier than the present Trump tariff cycle began.
When will the iPhone 17 sequence be introduced?
Most years, the flagship smartphones are launched in September. MacRumors highlighted a narrative initially reported by iphone-ticker.de that the Apple iPhone 17 occasion could possibly be Tuesday, September 9, based on data gleaned from German cell phone suppliers.
It is nonetheless too early to have the precise dates; some years, Apple solely offers per week or two of lead time between sending invitations and internet hosting the occasion. However years of previous precedent present that someday in September ought to be when the 17 fashions make their debut. This household of smartphones often is the final to comply with that development, nonetheless. There have been hints that the introduction of the iPhone 18 assortment in 2026 might be cut up right into a pro-tier announcement within the fall and a normal mannequin announcement the next spring.
What is going to the brand new iPhone 17 lineup embrace?
Design leaks recommend that Apple is constructing an ultra-thin smartphone, prone to be named the iPhone 17 Air to match Apple’s ultralight laptop computer designation. Bloomberg‘s Mark Gurman, typically a stable supply of superior intel about Apple, reported in January that the iPhone 17 Air might be outfitted with a fundamental A19 chip and can solely have a single digital camera lens. It might additionally use Apple’s new in-house modem, which was launched in February on the iPhone 16e. Extra particulars about this growth could leak forward of September, however that is what we all know for now.
An investor observe from Apple analyst Jeff Pu indicated that the Air could have a titanium body. If his stories are correct, the light-weight smartphone would be the solely entry within the iPhone 17 lineup to make use of that steel; the iPhone 17, iPhone 17 Professional, and iPhone 17 Professional Max are anticipated to be fabricated from aluminum, which is oddly a lighter materials than titanium. Different hypothesis had recommended that the Air would use a mix of aluminum and titanium, so the precise supplies is probably not recognized till the official announcement.
Moreover, an August 4 MacRumors report says the inner battery pack of the iPhone Air is simply 2.49mm thick — half the thickness of the iPhone 17 Professional battery. The leak was posted on the Korean-language Naver weblog, the place they present the alleged batteries of the iPhone 17 Air and 17 Professional aspect by aspect. The identical account claimed the 17 Air’s battery capability was a mere 2,800 mAh, MacRumors notes. (That is under the battery capability of present iPhone 16 fashions.)
A latest rumor from Majin Bu, whom MacRumors classifies as a “hit-or-miss leaker,” suggests the iPhone 17 Professional could have higher wi-fi sign power because of an up to date antenna design. The person posted a render on X that reveals a brand new antenna system that wraps across the iPhone 17 Professional’s supposedly wider rear digital camera bump. Once more, it is a render, not a real-world picture. That stated, we will not knock the objective of higher wi-fi reception, so we’re hoping this one has a level of reality to it.
Every new roster features a base mannequin, however through the years, Apple has shaken up the number of telephones it provides. Most probably there might be an iPhone 17 and an iPhone 17 Professional. Apple has additionally dedicated to the scale issues philosophy, and has been constructing an iPhone Professional Max possibility with a good larger display and higher battery life; the 17 roster will nearly definitely have one as nicely.
The brand new Professional iPhones are stated to have a full-width “digital camera island” on the rear, which might mark the primary time an Apple mannequin opted for that design. This function will be seen within the purported iPhone 17 “noticed within the wild.” The pics, highlighted on MacRumors, present a black cased iPhone (17 Professional?) with the distinct again panel. Is it the true deal? The twin angles lend a level of credibility in a social media panorama more and more polluted with AI-enhanced fakes, however your guess is pretty much as good as ours.
The iPhone 17 Air appears primed to take the place of a possible iPhone 17 Plus. Because the iPhone 16e was solely simply launched in February at a surprisingly excessive value level, it appears unlikely that there might be a brand new addition to that decrease finish of the spectrum, the fashions that have been beforehand referred to as SE.
On the very least, it sounds just like the iPhone 17 Air will not take away the charging port and rely solely on wi-fi connectivity. Bloomberg stated that whereas Apple had investigated making the iPhone 17 Air and not using a single port, the corporate (luckily) modified plans. He additionally says that the rumored telephone could have a 6.6-inch display and embrace the Dynamic Island and Digicam Management button. Lastly, the worth is rumored at $900 — probably greater than the usual iPhone 17 however lower than the Professional.
We have additionally gotten what appears to be a dependable take a look at what the colour lineup might be for the brand new smartphones. Macworld reported that the iPhone 17 might be out there in black, white, metal grey, inexperienced, purple and lightweight blue. The iPhone 17 Air will reportedly have 4 colour choices: black, white, gentle blue and lightweight gold. Whereas the Air colours might be much less saturated, the visuals for the iPhone 17 Professional and iPhone 17 Professional Max will go daring. The choices for the Professional fashions are anticipated to be black, white, grey, darkish blue and orange.
On July 30, Tom’s Information highlighted an X publish from Sonny Dickson — a longtime and usually dependable leaker of unreleased iPhone data — exhibiting “dummy” iPhone 17 fashions within the new colours that have been the supply of the aforementioned Macworld story. Whereas these are actually simply mock-ups — not actual, leaked iPhones — it is attention-grabbing to see how the design and colour rumors translate right into a real-world appear and feel.
What is going to iOS 26 be like?
Apple upended its numbering conventions with WWDC 2025, and can match the title of every new working system to the 12 months it is launched. So when the subsequent wave of iPhones hits, they will be operating on iOS 26.
On the design aspect, the smartphone OS launched in the course of the huge developer showcase took a contentious method dubbed Liquid Glass. Apple has been cutting down the quantity of transparency results within the subsequent beta exams of iOS 26, however it’ll nonetheless have a glass-like visible.
The function checklist contains huge and small updates. On the extra impactful aspect, the Cellphone and Pictures apps have been redesigned. There might be a number of options leveraging synthetic intelligence, similar to reside translation capabilities coming to Cellphone, FaceTime and Messages. Apple can also be at the moment testing a delicate content material warning for youngster accounts that may freeze FaceTime video if nudity is detected by on-device machine studying instruments. And the corporate can also be launching Visible Intelligence, which is able to use AI to seek for components in a picture.
iOS 26 additionally has a litany of minor, high quality of life enhancements. Group texts are getting help for polls. And for the gradual risers on the market, iOS 26 will lastly allow you to escape the tyranny of the 9 minute snooze alarm.
The following iOS is now out there as a public beta. Listed here are our preliminary impressions of the Liquid Glass design and different new options. iOS 26 is appropriate with all fashions again by means of iPhone 11.
What different merchandise are anticipated to be launched alongside the iPhone 17?
If Apple follows its typical sample, the iPhone 17 might be introduced alongside new Apple Watch merchandise. That might be the Apple Watch Sequence 11 (if Apple sticks to the identical naming scheme), and possibly an Apple Watch Extremely 3 and/or an up to date Apple Watch SE. (They’re going to all run watchOS 26, in fact.)
Different potentialities — and that is, once more, hypothesis — may embrace refreshed Apple AirPods Professional (which acquired its final huge replace in 2022) and possibly new AirTags trackers (first launched in 2021).
However figuring out Apple does not wish to take the highlight off its star performer — the iPhone — these equipment may come someday later within the 12 months (if they seem this 12 months in any respect). The identical goes for rumored refreshes of the Apple TV and HomePod mini, that are additionally getting lengthy within the tooth.
Do not anticipate any Macs or iPads, nonetheless. Apple has lately been holding laptop updates for late October (because it did final 12 months with the brand new M4 Macs).
Replace, August, 13, 2025, 10:02PM ET: Added an inventory of the merchandise which are anticipated to be launched alongside the iPhone 17s.
Replace, August 11, 2025, 7:27PM ET: Added a render of a rumored new antenna design for the iPhone 17 Professional.
Replace, August 8, 2025, 4:43PM ET: Added new hypothesis and stories about iPhone 17 pricing.
Replace, August 6, 2025, 4:05PM ET: Added newest particulars in regards to the potential iPhone 17 occasion date.
Replace, August 4, 2025, 5:23PM ET: Added newest battery leaks in regards to the iPhone 17 fashions.
Replace, August 1, 2025, 8:15AM ET: Added new images exhibiting potential iPhone 17 colours.
Replace, July 30, 2025, 11:08AM ET: Added newest leaks and rumors in regards to the iPhone 17, and up to date data on the iOS 26 public beta.
Replace, July 17, 2025, 4:40PM ET: Added newest details about iOS 26, potential supplies for the Air, and the colour choices for the completely different fashions.
Replace, March 17, 2025, 2PM ET: Added particulars in regards to the rumored value and options of the iPhone 17 Air.
Replace, April 11, 2025, 3:45PM ET: Added particulars from Entrance Web page Tech’s new video that claims to disclose particulars from a leaked iOS 19 construct.
Katie Teague contributed to this story.
