D Las Vegas and Golden Gate Lodge & On line casino handled Canadian visitors with Vegas At Par, a promotion that handled $1 CAD as $1 USD at resort.
What began as a daring technique to welcome Canadian vacationers to Las Vegas was an eight-month success story for downtown, producing hundreds of thousands in gaming exercise, hundreds of resort stays, and an enthusiastic response from guests and locals alike.
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January by way of August, Circa Resort & On line casino, the D Las Vegas and Golden Gate Lodge & On line casino rolled out the purple carpet for Canadian visitors with Vegas At Par, a first-of-its-kind promotion that handled $1 CAD as $1 USD throughout resort stays, gaming and choose beverage choices.
The thought was easy: remove the sting of the change fee and provides Canadians much more cause to make a visit to downtown Las Vegas.
The payoff was something however small.
Over the course of the promotion, greater than 120,000 Canadian guests got here by way of the taking part properties, contributing to a powerful 80% enhance in Canadian visitation. These visitors generated greater than $20 million in slot coin-in and booked over 8,000 resort room nights; proving that a proposal designed round significant visitor worth may translate into important monetary influence.
“Canadian vacationers have all the time been an essential a part of downtown Las Vegas, and At Par strengthened simply how sturdy that connection is,” stated CEO Derek Stevens. “The response exceeded our expectations and confirmed that the correct mixture of worth, flexibility and a uniquely downtown expertise can have an amazing influence.”
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At Par went far past a conventional resort promotion. Canadian visitors may obtain the At Par room fee at check-in, redeem as much as $500 CAD in slot promotional play at full U.S. greenback worth and obtain particular beverage pricing at BarCanada on the D, Overhang at Circa, and Bar Prohibition! at Golden Gate.
However among the promotion’s most memorable moments got here from the experiences constructed round it.
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BarCanada hosted a free open-bar watch occasion for the Canada vs. Morocco soccer match, whereas Canadian rock band Finger Eleven carried out as a part of the Downtown Rocks Summer time Live performance Collection earlier than assembly followers at BarCanada. Canadian DJ Excision additionally introduced two nights of music to the Downtown Las Vegas Occasions Heart, with Canadian followers in a position to buy tickets on the At Par fee.
Even a chunk of CEO Derek Stevens’ personal connection to Canada grew to become a part of the marketing campaign when Tunnel B-B-Q and Valerie’s Authentic Flavours introduced their sauces to Las Vegas for a particular tasting in collaboration with Circa’s Venture BBQ.
The thrill prolonged past Canadian vacationers. Las Vegas locals embraced the promotion too, becoming a member of watch events, concert events and particular occasions and serving to create an environment that made the marketing campaign really feel larger than a foreign money supply. It grew to become a celebration of the longstanding connection between Canada and Las Vegas; with downtown serving because the backdrop.
By the point Vegas At Par wrapped in August, the outcomes advised a robust story: 120,000-plus Canadian guests, an 80% visi tation enhance, $20 million-plus in slot coin-in and greater than 8,000 room nights.
For downtown Las Vegas, Vegas At Par wasn’t only a promotion that generated pleasure. It was a wager on hospitality, worth and the Canadian market — and it paid off.
