The group is not going to let a non-sponsor model present up on the sector.
FIFA is thought for having a strict coverage about ensuring manufacturers, which are not official sponsors and advertisers, do not seem on World Cup fields and stadium. As an example, it just lately made certain that Beats wasn’t getting any free commercial on the sector and had Bayern Munich participant Jamal Musiala actually cowl the emblem of his headphones with tape throughout warmup.
At FIFA’s request, Jamal Musiala needed to cowl the emblem of his Beats by Dre headphones with a tape strip earlier than the Curaçao sport. FIFA is cracking down laborious on model logos on the World Cup – even the gamers have to cover logos if the businesses usually are not official match sponsors… pic.twitter.com/PaAPBZYXP5
— Bayern & Germany (@iMiaSanMia) June 16, 2026
X consumer @iMiaSanMia posted a photograph exhibiting Musiala sporting headphones with a lined emblem, reportedly at FIFA’s request, earlier than Bayern’s match towards Curaçao. If you have not heard but, FIFA additionally had Levi’s cowl its emblem with a tarp on the Levi’s Stadium in Santa Clara, California, which is being known as the San Francisco Bay Space Stadium for the World Cup. Levi’s, in fact, took benefit of the excitement round it and changed its social media profile image with a tarp-covered model of its emblem.
Whereas the Beats branding is not exhibiting up on the sector, it has been popping up on a number of soccer/soccer gamers’ social media posts. In actual fact, it has been utilizing the gamers to tease an unannounced over-ear headphones mannequin, which may have customizable colours based mostly on the range we have seen to date.
