Monkey Tilt, a crypto gaming startup, is utilizing daring model partnerships to develop its presence on the intersection of poker, automobile tradition, and youth media.
Monkey Tilt, a crypto gaming startup that launched in March 2024, is betting on extra than simply playing. With $51 million in funding from buyers like Pantera Capital, the corporate is utilizing daring model partnerships to develop its presence on the intersection of poker, automobile tradition, and youth media.
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Its first main transfer got here with PokerGO, the dominant streaming service for poker followers. PokerGO not solely participated in Monkey Tilt’s funding spherical but additionally enabled the on line casino to faucet into its world community {of professional} gamers and tournaments. Based on Bitcoinist, the settlement offers Monkey Tilt “programmatic entry to deep world pooled liquidity,” a finance time period that interprets to broad entry to the poker ecosystem. PokerGO holds the streaming rights to the World Sequence of Poker, amongst different key property.
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Subsequent got here a splashier collaboration: a custom-built cell on line casino from West Coast Customs. The California auto store, finest recognized for MTV’s Pimp My Experience, partnered with Monkey Tilt in January 2025 to construct the “Tilt Truck,” a roving leisure automobile geared up with gaming terminals, VIP lounges, and a “vault problem” the place guests can try to win cash.
“The imaginative and prescient behind this collaboration aligns completely with our dedication to pushing boundaries in automotive customization,” mentioned Ryan Friedlinghaus, founding father of West Coast Customs.
The truck made its debut throughout Tremendous Bowl LIX weekend in New Orleans. Monkey Tilt hosted an activation with media firm Advanced on the Household Type Meals Pageant. The centerpiece was the vault problem, which provided attendees a shot at $1 million.
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“Many tried. No person gained. However everybody had a good time,” Advanced wrote in its February 2025 occasion recap.
For Monkey Tilt, the collaboration was much less about playing and extra about integrating into totally different cultural areas. By aligning with Advanced, which has lengthy served as a tastemaker in style and leisure, the corporate aimed to cement its standing as a way of life model.
“Advanced has all the time been on the forefront of tradition, always discovering new and revolutionary methods to attach with our viewers,” mentioned Kirsten Atkinson, Advanced’s world head of name partnerships. “Partnering with Monkey Tilt, a real pioneer in on-line gaming, permits us to push boundaries and ship a groundbreaking expertise.”
Monkey Tilt’s early technique suggests a broader ambition to mix gaming with bodily activations and pop-culture relevance, positioning the corporate as a platform that reaches past its crypto roots.
