Samsung is arguably the 800-pound gorilla of CES, with a full spectrum of merchandise that vary from telephones and computer systems to fridges to AI assistants and rolling robots. However for , the corporate is shaking up the schedule a bit: As an alternative of its longtime noon Monday press convention place, the Korean large will front-run your complete present with a Sunday night time presentation.
Samsung has already given a number of hints as to what’s on the agenda, however what we’re actually hoping to see is an replace on the — a star of earlier CES shows that ostensibly missed its beforehand promised .
Methods to watch Samsung’s “The First Look” presentation at CES 2026
The occasion will stream dwell from the Wynn Resort in Las Vegas on Sunday, January 4 at 10PM ET. There are a number of methods to tune in: you possibly can watch by way of the , or by way of Samsung TV Plus. (We’ll embed the stream right here as soon as it seems on the channel.)
What to anticipate from Samsung at CES 2026
Keynote speaker TM Roh, the CEO of Samsung’s System eXperience (DX) Division, will focus on the corporate’s plans for the brand new 12 months and past, which is able to (in fact) embrace “new AI-driven buyer experiences,” the corporate . As well as, we’ll hear from the President and Head of the Visible Show Enterprise, SW Yong and Govt Vice President and Head of Digital Home equipment Enterprise, Cheolgi Kim. These two will “share their respective enterprise instructions for the upcoming 12 months.”
However when you’re on the lookout for extra specifics, Samsung is following its “Introduction calendar” strategy to early CES bulletins, with dropping almost every day. Thus far, we all know that — like rivals LG and Hisense — the corporate will probably be providing particulars on a line of (replete with confirmed display screen sizes of 55 to 115 inches). Additionally confirmed: a full line of home equipment infused with what Samsung calls .
It is probably Samsung will map out its CES plans in larger element because the January 4 occasion approaches, so we’ll replace this story accordingly when it does.
